The NSW Government has today launched a bold new roadmap to turbocharge the state’s visitor economy, with a clear target to generate $91 billion in annual visitor expenditure, 40,000 hotel rooms, 8.5 million new airline seats and an additional 150,000 jobs by 2035.
Following a comprehensive review and consultation with more than 500 NSW stakeholders, the new Strategy will guide cross-government and industry collaboration and capital over the next decade.