The Australian Government is fully invested in supporting Australia’s travel and tourism industry to grow and embrace new opportunities.
Today we are proud to launch the next action plan for THRIVE 2030, Australia’s national strategy for the long-term sustainable growth of the visitor economy.
Australia’s travel and tourism industry is part of our national identity, and crucial to the strength of our economy. Boasting 360,000 businesses and employing 700,000 people, the Australian Government is committed to collaborating with state and territory governments, industry bodies and tourism operators to achieve our shared goal of a thriving travel and tourism industry.