The Export-Ready Tourism Marketing Strategy (the Strategy) has been prepared as part of the Hunter Global Tourism Strategic Business Case, a partnership project between Destination Sydney Surrounds North, Newcastle Airport and lead by Hunter Joint  Organisation. The Hunter JO represents ten Local Government Areas (LGAs) and facilitates projects that deliver regional benefits. The member Councils are the City of Newcastle, Port Stephens, Upper Hunter Shire, Muswellbrook Shire, Dungog Shire, Cessnock City (Hunter Valley), Singleton Shire (Hunter Valley), Lake Macquarie City, MidCoast and Maitland City. For the purpose of this strategy, we have referred to the Hunter JO region as the Hunter Region.