The forthcoming review into the NSW Visitor Economy Strategy recommends the Minns Government ‘adopt an experience-led strategy’ that takes visitors beyond the Harbour Bridge and the Sydney Opera House to experience the true depth and breadth of the state’s nature and culture. Responding to research on demand trends and consultation with the industry, the review finds that visitors seek interactive experiences that enable them to connect deeply with local culture, natural landscapes and the people of NSW. This includes nature-based experiences, culinary and agritourism, art and culture, nightlife, First Nations experiences and wellness.