Fiona has over 35 years of experience in travel and tourism, spanning both the corporate and leisure sectors in the Australian market. More recently, she has focused her expertise on the distribution of luxury travel, with an emphasis on cruising and touring.

Prior positions include General Manager, Australia & New Zealand for Virtuoso Travel, CEO for The Travel Corporation Australia, Managing Director for Uniworld Boutique River Cruises in Australia, General Manager Sales for Qantas Holidays, and its associated brands in helloworld, and Associate Director, Global Travel & Supplier Relations for Macquarie Group.

In March 2024, Fiona stepped back from full-time employment to pursue a portfolio career in travel and tourism and is now a business coach, podcast host, Non-Executive Director, and management consultant, providing strategic support to tourism businesses.

Fiona’s capability covers a wide range of areas, including strategy, general and financial management, sales generation, marketing, communication, negotiation, and commercial acumen.

She has led several large-scale business transformations and strategic sourcing projects, positioned businesses for turnaround and sustained growth, and developed & re-engineered business processes to support change management in the tourism sector.

Fiona is passionate about the impact of effective leadership on businesses and people, both in relation to culture and commercial success. She credits her mentors for assisting in shaping her leadership style.

Fiona is active in TIME – the Travel Industry Mentor Experience, as a Mentor and previously as a Board Director. She holds a Master’s in Business Administration from Southern Cross University and is a member of the AICD.

Fiona has two children, Alistair and Lucy, now young adults, whom she has raised as a single parent since they were five and two years old. She credits them as her daily motivation and her greatest ever achievement.