NSW has cemented its position as Australia’s number one visitor economy, leading the nation in visitors, nights and expenditure in the financial year ending June 2025, according to Tourism Research Australia (TRA).
The results align with the NSW Government’s ambitious NSW Visitor Economy Strategy 2035, which sets targets of $91 billion in annual visitor expenditure, 40,400 new accommodation rooms, 8.5 million new airline seats and 150,000 additional jobs by 2035.