The Generation Trends report looked at four generational groups: Gen Z, millennials, Gen X and baby boomers.
Brand Watch has analysed millions of social media conversations to understand how each generation is shaping—and reacting to—trends in travel.
The consumer intelligence and marketing software platform’s The Generation Trends report looked at four generational groups: Gen Z, millennials, Gen X and baby boomers.
Brand Watch analysed social media mentions between 1 January 2024 and 31 March 2025.